Playtime, premier trade show for kid’s fashion & lifestyle, takes place twice a year in New York, Paris and Shanghai. Playtime is the avant-garde of children's fashion and lifestyle for 20 years, a dreamlike, alternative and recreational environment online and offline. The Playtime shows are a can’t miss destination for all professionals, who know them to be the most creative and inspiring shows in the industry.

Manifesto Playtime Summer editions 2021

The world is changing, and the new season of Playtime will present an image of the children's universe, that takes on today’s social challenges in order to protect the freedom to be openly and courageously unique. It is the incarnation of a world of solidarity in its diversity, of a "wild" state of childhood where creativity and spontaneity, individualism and simple pleasures of the senses are combined. It is a joyful disorder, in which each one finds a place, the happy wasteland of a future whose complexity is not put in doubt, but where the collective, the freedom and the sensuality celebrate new utopias.

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