Playtime New York#23


100 collections to discover at Playtime New York #23!
A curated selection of international brands, from Fashion to Lifestyle, from toddlers to teens.

Tea Collection



Summer 2021 Edition

We are ready for a season that will be under the sign of a world of solidarity in its diversity, a "wild" state of childhood where creativity prevails.
Enter in an exceptional scenography that involves well-known artists and creative minds, explore trends spaces that blend fashion and art.


Fashion Snoops

International Trend Agency

Each season, Playtime offers an enthusiastic and visionary dive into tomorrow's fashion. This season, enlightened by the expert team of Fashion Snoops, an international trend agency, dedicated spaces will showcase the silhouettes that will be essential for spring-summer 2022. A spotlight on the strongest pieces and the looks to follow!


Luminous, refreshing and free inspiration, which speaks to us of sunshine, of the slowing down of time, easy moments like a lazy and carefree picnic and reflects the desire to enjoy the tranquility by filling up on energy.


A therapy through prismatic colors that invites an hallucinatory escape. The rainbows add a touch of color to our pastel paradises. Our imagination is limitless like the clouds that float in the sky.

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Benjamin, based on our WILD manifesto, will create a large immersive visual exhibition that will immerse you in a benevolent jungle setting where nature, diversity and freedom are the new possibilities of the child.

Born in 1981 in the Parisian suburbs, Benjamin Bouchet graduated from the School of Decorative Arts in Strasbourg.
In 2006, he founded a graphic communication workshop in Lyon. The editions 'Petit à Petit' in France and 'Boychildproduction' in England trusted him for projects that reinforced his illustration style.
In 2008, he dedicated himself to the production of an album for the editions 'La boîte à bulle'.
His graphic sense leads him to take the artistic direction of the company Citylinksconseil and SOFRED Consultant.
Illustrator for ELEVEN PARIS for 3 years, his personal graphic universe rooted in contemporary popular culture allows him to exhibit regularly in the United States.
Illustrator - pattern designer for many clients such as: l'Oréal, giorgio ARMANI, Sonia RYKIEL, Maison Christian LACROIX Paris, Eleven Paris, CHLOE RAMSEYER, LA ROCHE-POSAY, The News designers or even the designer Laura Gonzalez who in 2020, seduced by his work, offers him a place in her creative team.
He lives and works in Paris since 2006.

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Zoe Adlersberg

Zoé has imagined a decor with silhouettes of the trendy space. A poetic parenthesis where gender is erased so that each identity can express itself. A world of transparency that reveals the greatest freedom to be oneself for the child.

Zoe Adlersberg is a photographer and director based between Paris and New York. She balances work with meditation, baking, yoga and writing. Zoe became a photographer after a brief stint in advertising in NYC. She moved to Paris where she's shot portraits for Interview Magazine, fashion for Elle, but motherhood brought a love of working with babies, kids, teens and families. Her clients includes brands such as Ralph Lauren, DKNY, Nautica, Oscar de la Renta, Dior and more. She strives for autheticity in her work - valuing honesty and connection with her subjects. Her personal work explores facets of being a woman - girlhood, motherhood, and aging. Zoe is passionate about supporting causes that empower girls and young adults.

practical info

practical info

August 1—3, 2021
Metropolitan Pavilion, New York





useful links

floor map

Metropolitan Pavilion
135 W 18th St, New York, NY 10011
between 6th & 7th Aves
Opening hours
Sunday 1st : 9 am - 6 pm
Monday 2nd : 9 am - 6 pm
Tuesday 3rd : 9 am - 4 pm

Google Maps

The following subway lines have stops near to Metropolitan Pavilion.
The No. 1 train; from the 18th St. stop, walk east to 125 W. 18th St.,
The No. 2 or 3 train; from the 14th St. stop, walk uptown (north) to 18th St. and 7th Avenue; turn right onto 18th St., and proceed east to 125 W. 18th St.
The A, C, or E train; from the 14th St. stop, walk uptown (north) on 8th Avenue to 18th St.; turn right onto 18th St., then, crossing over 7th Avenue, proceed to 125 W. 18th St.
The M, F or L train; from the 14th St. stop, walk uptown (north) on 6th Avenue to 18th St., then turn left onto 18th St. and proceed to 125 W. 18th St.
The No. 4, 5, 6, Q, R, N, or W train; from the 14th St. stop at Union Square, walk uptown to 18th St. and then proceed west to 125 W. 18th St.

Map of the NYC subway
New York City Guide
Citi Bike is New York’s bike sharing service

warning Floor map for our next edition will be available on Wednesday, July 14th.


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