Here is NEW NOW vol.7!
Élisa Gallois. Does this name ring a bell? She’s the influencer behind Et Dieu Créa, a well-known French blog with a poetic and authentic vision of fashion and life.
We called on her sensitivity and insight into the kid's world to carefully select 12 crushes amongst the brands that will be at our creators’ lab, the NEW NOW space at Playtime Paris!
Here they are, in alphabetical order:
Babychi is the new sleepwear brand for kids, born in Spain and created in the heart of a family of four. Only using the best organic GOTS certified cotton for all the collections, Babychi is committed to provide the best quality, in total respect of the environment. The style is timeless, versatile and the prints and plain colors are a perfect mix and match.
The conscious kidswear brand for little world changers, that is what Be Kind is all about. Honesty, quality and real transparency are key in the brand's journey to show there is a better way. Be Kind invites kids to enjoy beautiful timeless pieces for any occasion. The collections are mainly made of recycled, upcycled or organic materials.
Grass & Air is a multi-award winning British brand of children’s wellingtons, accessories & outerwear. Taking inspiration from the city streets, the brand communicates a new mood of family living in a fresh, relevant tone of voice, speaking the language of urban explorers and experience-hungry pleasure seekers.
Jellymade creates quality kidswear clothing with a simple yet stylish aesthetic that transcends both season and time. The pieces are comfortable for the happiness of the kid and easy to care for the tranquility of the parents. Committed to sustainable practices, the brand uses natural and organic materials, and assures good working conditions to their suppliers.
Maison Tadaboum is an eco-friendly Parisian brand with colorful prints and playful clothes for happy kids. Their 1st collection called "Friends for life" is inspired by those who will always be faithful to us: our dogs and our cats. The collection plays around this theme, working with bright colors and modern graphics.
MARAE Kids is a brand born after the founders’ soul search for individuality, and their passion for quality and timeless, yet classy outwear. They offer a full range of wool outwear pieces for kids who love to feel smart in a natural and non-conventional style.
Founded in New Zealand, Mello Merino is built on the values instilled from the founders' childhood, through to the insights gained through overseas travel and various adventures in life. They create beautiful merino wool clothing, made from the finest merino wool: the collection is designed with three key elements in mind: aesthetics, comfort and durability for kids.
Made with 100% natural cashmere, your little one will be wonderfully warm and incredibly stylish wearing Mika & Milo cashmere. The brand believes in making clothing that last, so that they can be handed down from sibling to sibling, and then generation to generation.
100% Portuguese, Mimichic designs clothing for girls from 3 months to 12 years old, inspired by a "boho-chic” style. All collections are designed with a selection of materials, colors, textures and finishes keeping in mind the well-being of the child.
Nanay, which in the Aymara native language means “how cute,” is a Bolivian company which has been making the highest quality baby and children’s alpaca, llama and cotton knitwear for the past 17 years. “We care about having a positive impact on the world by creating products with love and respect for the knitters who produce our garments, the little ones who wear them and nature.” Nanay is a socially conscious, Fair Trade-certified company that works with 600 native knitters in Bolivian highlands.
Pippins started from a love for denim and a passion for sustainability. The jeans were originally made from vintage denim waste and as the business has grown, the brand now uses new conscious denim. All their pieces are designed to be comfortable, hardwearing, and made to last.
The Natty breaks tradition to bring you gender-neutral pieces that kids can have fun in. Organic materials, ethical production and a style that never grows old are the things the brand believes in. Their mission is to dress our little ones with comfort and style and live consciously every day.