The Chinese market is a new horizon that encourages us to dream.
To turn our dreams into reality, Playtime Shanghai launched in 2019 aimed at a higher-end segment of the kid’s fashion and lifestyle market.
Gathering once a year, a curated selection of brands that put an emphasis on creativity and quality meet in Shanghai for a world-renowned show. With a focus on prestigious brands in the children’s market, professionals can’t help but be drawn to this exquisite experience that also features inspirational seminars from Fashion Snoops and a surprise guest every season.

At least, the doors have reopened in July 2023 with a successful 3rd edition! We are looking forward to coming together to explore SS25 in July, 2024.