visitor pre-registration

Join us!

Created 10 years ago, Playtime Tokyo is the number one trade show dedicated to the universes of children and maternity. With a comprehensive range of collections that include baby, junior, maternity, baby gear, gifts, and interior design, Playtime brings together 80 Japanese and international brands.

Joining Playtime Tokyo means taking part in a show that has become a must-see event in Japan and which has recorded the strongest growth in brands/visitors these last few years. It also has remarkable influence across the whole of Asia: Japan, South Korea, Taiwan, Hong Kong, Singapore, China, Thailand… (almost 3,000 professionals and 17 nationalities attend every year.)
Being a part of Playtime also means participating in a warm and creative environment that blends fashion, art, and trends, and which aims to present the very best collections of the moment.
It means being part of the largest global network of shows dedicated to children and maternity, with the added benefit of strong synergies with the Paris, New York and Shanghai editions.

Read the latest edition reports

«The ultimate international children’s and maternity trade show, providing the perfect stage for talented designers over the world.», Babyology

With a completely customizable experience in which exhibitors are free to recreate the look and feel of their collections on their stands, Playtime has been a partner in the development of some of the most gorgeous brands in the world:
akid (US), ami amie (Japan), arch & line (Japan), bobo choses (Spain), ilovej (South Korea), lapin & me (UK), little creative factory (Spain), louise misha (France), maá (Spain), manuela de juan (Spain), milk & biscuits (UK), motoreta (Spain), nellystella (Taiwan), numero 74 (Spain), nunuforme (Japan), oeuf (US), oilily (Netherlands), omy (France), pietro brunelli (Italy), slacks & co. (Austria), tinycottons (Spain),…

See pictures of the show

The international press has always supported Playtime. Over the years the strong relationships we have formed with more than 70 specialized media outlets guarantees global exposure for every show.

Be part of the Playtime family!

To join us, all you need to do is send us an email describing your brand, along with photos of your collection and/or web links. Our teams will then send you a registration pack to fill out and return to us.
If your brand is selected to take part in the show, you will receive access codes to the exhibitors’ interface, where you will be able to complete your contact information, upload your collection pictures and PR information, choose the look of your stand (floor, wall, furniture), and efficiently prepare your participation in the show.

Your contacts

Japanese Exhibitors

Noriko Takayama

International Exhibitors

Chantal Danguillaume
Sales Director